After souring on crowdfunding a few years back due to bands taking years to deliver documentaries, or a promise of cool behind the scenes footage, or anything else that would make a campaign special, I just walked away.  My takeaway was that a lot of these  bands were being lazy, and looking for an easy way to capitalize on their fans.  When crowdfunding started, and even when Metallica released Death Magnetic, you weekly updates, and in the case of Metallica you had multiple daily updates, live downloads, and the ability to download singles before anyone else.  What soured me were band’s delivering the wrong merch, managers pontificating about the good old days, and what bands needed to do as if he was the Brian Epstein, or Peter Grant, when what they were talking about was obviously a model that had long since dissipated.  All I could think about is, these poor guys are getting ripped off.  Or “hey here’s an old picture that was a left over from this our previous album’s promo cycle”, cool and all, but what’s that all about?  Or what made matters worse, a band saying “we have no label, this one’s for you guys, we have a special connection and you’ll be the first to hear the album, receive perks, etc.” only to have the band ghost the backers after reaching their campaign goal, and securing a new record deal.

So when I found out Last In Line was doing a crowdfunding campaign for their album II, I was hesitant, I didn’t want to get burned. But there was gold vinyl involved that was part of a limited edition pressing. So I figured, worst things worse, I get a cool vinyl out of it. And man has the band delivered, videos, downloads, members of the band giving you updates on the album, etc. It has been great from the start, and I’m more than happy to help promote it, by posting about the album because they’ve done what I think most bands should do when looking to crowdfund, and that’s engage your audience. One thing is to say “my fans are the best” and the other is to go out of your way to do the little things to make them feel like this is my band, and I’m somehow connected to them.

Here is a mini-documentary they’ve release, about being on the road. By the way check out Vivian Campbell playing the riff to Wasted, or should I say, hey Joe Elliott, check out Vivian playing Wasted! Hint, hint, nudge, nudge! Or what about that cameo by Carmine Appice!

Article by Victor M. Ruiz of Mars Attacks Radio & Podcast, and Galaxy Of Geeks Podcast.  Connect with him on Twitter:  @vmr907

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